Local SEO
Map-pack visibility, location pages, citations, reviews strategy, and local intent targeting for service-area businesses.
Primary Specialization
SEO SPECIALIST · LOCAL SEO · GBP EXPERT
Shakir Afzal
All-Round SEO Specialist with a strong specialization in Local SEO and Google Business Profile Optimization.
Helping businesses improve search visibility, generate qualified leads, and grow through data-driven SEO.
A focused SEO specialist built on real campaigns.
I'm Shakir Afzal — an all-round SEO specialist with a strong focus on Local SEO and Google Business Profile (GBP) Optimization. Over the past 4+ years I have helped local service businesses, e-commerce stores and WordPress/Shopify sites improve their organic visibility and turn search into qualified leads.
My work spans the full SEO funnel — research, technical foundations, on-page execution, content direction, local signals, AI-assisted SEO workflows, and reporting. I prefer clean data, honest baselines, and results that survive the next Google update.
Local SEOGoogle Business ProfileOn-Page SEOTechnical SEOSEO StrategyKeyword ResearchSearch IntentCompetitor AnalysisShopify SEOWordPress SEOE-commerce SEOAI SEO
Experience & Education.
Experience
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Feb 2026 – Present
SEO Team Lead
Highgate
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2024 – Jan 2026
Local SEO / Google Business Profile Specialist
ClickTake Technologies
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2023 – 2024
WordPress Developer + On-Page SEO
Sun-Software
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2022 – 2023
Freelance WordPress Developer + SEO
Independent
Education
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2026 – Present
BS Information Technology
NUML University, Multan
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2020 – 2022
FSc Pre-Medical
BISE Dera Ghazi Khan
SEO services built around real ranking signals.
Specialist services in Local SEO & GBP, supported by a full-stack SEO practice — technical, on-page, content, off-page and AI-assisted workflows.
Google Business Profile Optimization
Creation/setup, categories, services, products, posts, Q&A, photos, and lead-driving optimizations that convert GBP views into calls & chats.
Primary SpecializationOn-Page SEO
Search-intent mapping, content briefs, internal linking, schema, meta and heading hierarchies tuned to the SERP.
Technical SEO Audit
Crawl, indexation, Core Web Vitals, structured data, redirects, Canonicals, and discoverability fixes.
Keyword Research
SERP-aware, intent-grouped keyword maps aligned with funnels — local, transactional, informational.
SEO Strategy
Roadmaps that connect technical, content, and local signals to the business's actual lead pipeline.
Off-Page SEO
Digital PR for service businesses, niche citations, brand mentions and authority-building that fits your industry.
WordPress SEO
Yoast/RankMath, schema, performance, internal-link architecture and content templates.
Shopify SEO
Collection/catalog optimization, structured data, faceted nav handling and product-led content.
E-commerce SEO
Category strategy, product schema, cannibalization control, and PDP/PLP content frameworks.
AI SEO & AEO / GEO
AI-assisted keyword research, search intent analysis, content strategy, SEO workflow automation, and AI-search visibility (AEO/GEO).
SEO Audit
Comprehensive site audits covering technical, on-page, off-page and local signals — with prioritized fixes.
A focused stack, with Local SEO & GBP leading.
Primary Specialization
Lead focus- Local SEO95
- Google Business Profile95
Supporting Expertise
Core SEO- On-Page SEO90
- Technical SEO85
- SEO Strategy88
- Keyword Research90
- Search Intent88
- Competitor Analysis85
- Off-Page SEO80
- E-commerce SEO82
- Shopify SEO80
- WordPress SEO88
Current Focus — AI SEO
Emerging- AI SEO78
- AI Search Visibility75
- AEO72
- GEO72
- AI-assisted Keyword Research80
- AI-assisted Search Intent80
- AI-assisted Content Strategy78
- AI-assisted SEO Analysis80
- SEO Workflow Automation75
Three real case studies.
Client identities remain confidential. Numbers are limited to what is verified from the actual campaign.
Dubai, UAE
Local SEO · GBP
Glass & Mirror Business
New website, greenfield SEO + GBP. Top 5 rankings within 4 months and 90+ call/chat leads from GBP.
Dubai, UAE
Local SEO · Recovery
Cleaning Services Business
Recovered a website that experienced a severe decline in organic visibility and multiple pages becoming deindexed.
London, UK
Local SEO · GBP · WordPress
Air Conditioning Business
Website built from scratch, GBP created and optimized from scratch. 30+ calls generated from GBP within 2 months.
Let’s grow your search visibility.
Have a project in mind, or want a second opinion on your Local SEO / GBP? Reach out — I respond to serious enquiries within 24 hours.
- Emailshakirafzal9585@gmail.com
- Phone+92 325 9585400
- Websiteshakirafzal.com
- WhatsAppwa.me/923259585400
- LocationMultan, Pakistan